Before Hollywood, there was Broadway: LA Conservancy’s historical theatre district tour

by Ella Munoz

Broadway is both a historical commercial district and home to numerous theaters and movie palaces. Walking down the street though, it would be hard to tell the rich history that inhabits it. Thankfully, nonprofits like the Los Angeles Conservancy have a mission to “recognize, preserve, and revitalize the historic, architectural, and cultural resources of Los Angeles County,” through advocacy and education. They offer both guided, self-guided and virtual tours of various parts of LA of significance to the community, making learning about the city accessible to many. I was able to learn about the history of Broadway and even enter three historical theaters by taking their guided walking tour.

Though not guaranteed for every tour, I was lucky enough that the United Theatre was available for my group to enter. This theater was my favorite of the ones we saw. It was built in 1927 in a Spanish Gothic architectural style, as Mary Pickford, who was one of the people behind the theater’s origin, went to Spain for her honeymoon and liked the architecture there. From the outside, the building is very cathedral-esque, but gargoyles holding film cameras denote that it is a building for entertainment, not worship (though it does become one anyway after being bought by a televangelist). The inside of the lobby felt larger than life, and I was absolutely blown away by the interior of the theater. The lobby’s ceilings were painted in such a way that resembled tapestry or stained glass windows, and there was intricate brass detailing all over the walls, making every inch of the space decorated and interesting to look at. Being inside the theater felt like being in a galaxy, surrounded by murals depicting film legends at the time and a ceiling that sparkled blue, reflecting the color of the walls surrounding the stage. The theater closed in 1989, but after being bought, sold and bought again, it has come full circle and is a theater once more, and people can go to enjoy live performances at the United Theatre.

The mirrored walls of the United Artists Theatre complement its baroque details. Photographed by Julia Gu/BruinLife.
The brown tint to the paneled mirrors on the walls of the United Artists Theatre was interestingly an intentional choice. Set in an ornate frame of baroque detailing, the mirrors were designed to give passersby an effortless, sought-after Southern California tan, which was thought even then to give the beholder a healthier complexion. Photographed by Julia Gu/BruinLife.
The stained glass "EXIT" sign in the United Artists Theatre shows the amount of attention and care put into the construction of this theater. Photographed by Julia Gu/BruinLife.
Functionality meets opulence in a stained-glass exit sign from the United Artists Theatre. Following the tragic Iroquois Theatre fire in 1903 Chicago, sprinkler systems and emergency exits like this one took center stage in theatre designs across the nation. Photographed by Julia Gu/BruinLife.
The ceiling of the United Artists Theatre is painted like a stained glass window. Photographed by Julia Gu/BruinLife.
The walls of the United Artists Theatre are painted like stained-glass windows, memorializing the united artists themselves, particularly Mary Pickford (opposite) and Charlie Chaplin (far right). Elaborate murals and carvings decorate the theater in its entirety, making just a tour alone a grand experience. Photographed by Julia Gu/BruinLife.
Inside the United Artists Theatre, red velvet seats await their guests. Photographed by Julia Gu/BruinLife.
Inside the United Artists Theatre, red velvet seats await their guests. As live theater slowly lost popularity, the theatre sacrificed seats and curtains to install a modern projection and sound system, but the sacrifices have allowed the theatre to remain relevant to this day. Photographed by Julia Gu/BruinLife.

If you use an iPhone or perhaps a MacBook, it’s possible you’d have been to this next theater to purchase or repair something, as the Tower Theatre, the theater you are guaranteed to enter on the tour, is now an Apple Store. The theater opened in 1927, built in a French Baroque architectural style to emulate the French Baroque style of the Los Angeles Theatre, a pinnacle of the movie theater experience. However, the Tower Theatre closed in 1988, acquiring years of damage from neglect until 2018, when Apple bought the building. After three years, the building was restored and though it’s now used as an Apple Store, it still retains its historic character. In contrast to being in a galaxy like the United Theatre, being in the Tower Theatre is like being in the morning sky. On the ceiling, there is a mural of a bright blue sky and bountiful clouds, and the theater’s elaborately coffered walls are white and brightly lit. The Apple store has seats installed upstairs to see the theater from above, available for anyone to access, making the Tower Theatre a great spot to visit and sit while admiring the impressive restoration and contemplating what it might’ve looked like in its heyday.

The Tower Theatre's French Baroque style is beautifully lit in the sun. Photographed by Julia Gu/BruinLife.
With murals on its sides, the Tower Theatre’s French Baroque style stands proudly at the intersection of Eighth Street and Broadway. Now an Apple store, the Tower Theatre is available to the public and a common stop for in-person tours down Broadway. Photographed by Julia Gu/BruinLife.
Photographed by Julia Gu/BruinLife.
Once torn down to make way for a flashier sign at the advent of neon lighting, a replica of the original marquee for the Tower Theatre has returned with a lattice of incandescent lightbulbs and flowers on its underside. Photographed by Julia Gu/BruinLife.
Photographed by Julia Gu/BruinLife.
Customers weave between tables of Apple products on the first floor of the Tower Theatre. As a state-of-the-art theatre in the first half of the 1900s, equipped early with sound and air conditioning, it seems fitting that tech giant Apple purchased the vacant theatre in 2018. Photographed by Julia Gu/BruinLife.

I’ve so far only talked about two theaters: The Tower Theatre, which you are guaranteed to see on the tour, and the United Theatre, my favorite of the ones we entered. Though I won’t go into detail about it here, we were also able to enter the Orpheum Theatre. However, an exciting opportunity taking place at this theatre is an event called “Last Remaining Seats,” where classic movies are shown at historic theaters. The first two movies of the event, “The Freshman” and “Roman Holiday,” will be shown at the Orpheum Theatre, while the rest of the movies will be shown at the United Theatre and the Million Dollar Theatre. So even if you don’t get to see the Orpheum Theatre, United Theatre or Million Dollar Theatre on a tour, you can still experience them authentically by seeing a classic movie in their seats, like others possibly might have before their closings.

A beautiful light fixture hangs from the ceiling of the Orpheum Theatre and illuminates the space with a warm glow. Photographed by Julia Gu/BruinLife.
An intricate light fixture hangs from the ceiling of the Orpheum Theatre and illuminates the space with a warm glow. Once covered in panels painted as marble, restoration removed the soot from years of pipe smoke to reveal the polished wooden walls underneath. Photographed by Julia Gu/BruinLife.
Orpheum. Photographed by Julia Gu/BruinLife.
Coming down from the lobby, theater-goers will notice a door with a glass panel at the foot of the stairs. Now used for storage, the room was once a laboratory in the most decorative sense of the word — intended to impress on visitors the cutting-edge technology of film, with the theatre going so far as to hire actors in lab coats to work the equipment. Photographed by Julia Gu/BruinLife.
A view from the back of the Orpheum Theatre showcases the intricate light fixtures and hundreds of theater seats. Photographed by Julia Gu/BruinLife.
The back of the Orpheum Theatre grants a view of the stage, the boxes, and the hundreds of theater seats. In accordance with the French Baroque influences of Beaux-Arts architecture, every inch of the theatre is decorated with lavish care, from the seats below to the lights above. Photographed by Julia Gu/BruinLife.

Of course, walking along Broadway, I didn’t only hear about the theaters I talked about above; my group’s knowledgeable tour guide, Tom McQuaide, a volunteer at the conservancy, had so much more valuable and interesting information about Broadway to offer—the vast amount of theaters and the hands they all passed through before eventually closing are things I barely even scratch the surface of.

Pedestrians walk past the Theater Tower, which is now an Apple store. Photographed by Julia Gu/BruinLife.
A tour walks towards the Tower Theatre on Broadway, led by a tour guide in a blue T-shirt. All tour guides for the LA Conservancy are volunteers, fueled by a passion for preserving the rich culture and history of downtown LA. Photographed by Julia Gu/BruinLife.

Curious about how he learned about Broadway in such depth and detail, I asked McQuaide where he learned all the historical, architectural and cultural information about Broadway that he was so well versed in. He said he has a dual interest in both architecture and film (he used to teach film and TV production), and he learned about Broadway through books, other tour guides and along the way while guiding other people on his tours. McQuaide said that he often learns new things about Broadway and its theaters from the very people he guides down the street. Maybe you can be the next person on Mr. McQuaide’s tour to share something new!

Arcade. Photographed by Julia Gu/BruinLife.
A dozen or so steps into the Broadway Arcade Building, visitors will notice that the space suddenly brightens, covered not by floors of building as the towering building facade suggests, but by a glass sunroof. Although deceptive from the street view, this design is not malevolent — it introduces abundant natural light and air circulation to the building interior. Photographed by Julia Gu/BruinLife.
Photographed by Julia Gu/BruinLife.
Next door to the Tower Theatre, the Rialto Theatre has adjusted to the new LA landscape and taken on a second identity as an Urban Outfitters store in LA’s Fashion District. Never quite as opulent as its neighbors, the theatre showed B films in its prime. Photographed by Julia Gu/BruinLife.
From a live theatre in the 1920s to a Spanish-language film venue in the 1960s to a church in the early 2000s, the life of the State Theatre is a common one for many Broadway theatres in Los Angeles. But a century later, there is active discussion of converting the building back to a theatre, with restoration endeavors delayed only by the pandemic. Photographed by Julia Gu/BruinLife.
From a live theatre in the 1920s to a Spanish-language film venue in the 1960s to a church in the early 2000s, the life of the State Theatre is a common one for many Broadway theatres in Los Angeles. But a century later, there is active discussion of converting the building back to a theatre, with restoration endeavors delayed only by the pandemic. Photographed by Julia Gu/BruinLife.


Featured Image Photographed by Julia Gu/BruinLife

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